What We Do

Sonnet Roots specialises in the promotion of UK and international acts throughout the UK & Ireland. We are a creative agency, with a focus on radio and publicity, as well as digital strategy and social growth. We are passionate about roots music of all genres, and ardently work to create the optimum opportunities for it’s growth both within the UK, Ireland and further afield.

Sonnet Roots was developed by Jeremy Williams-Chalmers and Lara Goodfellow in 2015 as an extension to Sonnet Music, a creative digital music agency. The idea was to form a specialist arm of our well established PR Service to further pursue our love for this growing genre, and our experience within the UK market. As a public relations team we pride ourselves in thinking out of the box. We work with each of our clients to create a unique promotional strategy for their music and brand.

From tastemaker blogs to the newest emerging social media platforms, we work with artists, managers and labels to create a strong and relevant brand for their music. We connect artists and bands with their fans in the digital space through creative digital strategy, publicity and brand alignment.

Whether you represent a small independent team or an established artist or group, we work closely with you to create and place relevant content that connects not only with your current fan-base, but also engages new supporters and activity across your online platforms. We are creative, dedicated and innovative.

Our services include:

Print & Online Press
Digital Strategy
Social Media Strategy
Specialist, Regional and Student Radio Services

At SONNET we believe that good Digital Strategy goes hand in hand with good Artist Management. Our Project Management team specialise in both short-term release strategy, and long term artist development for our clients both in the UK and Internationally.